Research Article
MOBILE APPLICATIONS USED IN TOURISM AND CUSTOMER EXPERIENCE INTERACTION
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Abstract
Tourism destinations are one of the essential focal points of tourism movements. Rapid developments in information technologies have had a considerable influence over the past years in terms of the experience and knowledge of tourism destinations. The cities, countries, and businesses that use information technology intensively will be more competitive in international tourism than the weaker ones in this respect. Mobile Travel Applications, which are the subject of study, are now being perceived as promising technologies for the future and are likely to attract tourists in the coming years; they will be able to use Mobile Travel Applications entirely before, during and after tourism action. This study informs about critical mobile applications in tourism; takes a traveling group as a sample and analyses their habits of using mobile applications during their travels and contribution of these applications to experience development. This sample is made up of 407 people, and the reason for preferring the group is that its experience in travel is high. The Survey Model has been used to express the current situation in the survey as it is. Factor Analysis, and Multiple Integration Analysis statistical methods have been used to analyze the study. The results of the analyses show that tourists with more travel experience during the year make more use of smart technologies in their travel stages. Besides, people prefer not traditional ways to buy or make a vacation, but mobile applications in parallel with technological advances; and it has also been concluding that more than half of the participants prefer mobile applications in their all travel phases. Given that mobile applications are a means of interacting with experience, it thinks that it will bring more customers and service providers together in line with the growing popularity of these applications.
Keywords: Tourism, Information and Communication Technologies, Mobile Applications, Smart Destinations, Touristic Experience Development
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