Research Article

The Effect of Potential Tourist Candidates' Covid 19 Risk Perception on Behavioral Intention Towards Contactless Tourism

Erdem Türk * Kutay Oktay
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Abstract

The coronavirus (COVID-19), which emerged in 2019 and spread all over the world in 2020, has negatively affected almost all sectors. The tourism sector, which requires constant contact, travel and movement, is one of the sectors negatively affected due to the risk of transmission of the disease. Curfews, cancellation of domestic and international flights, travel restrictions, etc. With practices such as this, the tourism sector has come to a halt. For these reasons, it is predicted that a new era has begun in the tourism industry, and contactless electronic transactions, tours with social distance and isolated holidays will come to the fore. This study emphasizes contactless tourism, which has brought a new dimension to tourism of health-protective behaviors resulting from people's risk perception of COVID-19, and the risk perception arising from this disease. The population of the research consists of potential tourist candidates residing in Sivas province. In the study, the 24-item Contactless Tourism Opinion Survey, consisting of cognitive risk perception, emotional risk perception, attitude, subjective norms, perceived behavioral control and behavioral intention factors, was accessed online and administered to 573 potential tourist candidates. Results; It has been shown that people are generally worried about the COVID-19 epidemic and are seriously afraid of infecting themselves and their surroundings with this disease. Research participants' perception of cognitive risk and emotional risk had a significant impact on attitude, subjective norm, perceived behavioral control and behavioral intention, and also; It has been observed that men and women's cognitive risk, emotional risk and subjective norms differ. According to the marital status variable, significant differences were detected in cognitive risk perception, emotional risk perception, attitude, subjective norm and behavioral intention factors.

Keywords: contactless tourism; risk perception; coronavirus; behavioral intention

Details

Primary Language
Türkçe
Subjects
Tourism (Other)
Section
Research Article
Authors
Erdem Türk *
KASTAMONU ÜNİVERSİTESİ
Kutay Oktay
Kastamonu Üniversitesi
Article Type
Research Article
Submission Date
3 November 2021
Acceptance Date
16 December 2021
Publication Date
23 December 2021
Page Range
160–174
Published Issue
2021 · Issue 2
IZ
https://izlik.org/JA62LL92AU

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How to Cite

APA

Türk, E., & Oktay, K. (2021). Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi. Sivas Interdisipliner Turizm Araştırmaları Dergisi, 4(2), 160-174. https://izlik.org/JA62LL92AU

AMA

1.Türk E, Oktay K. Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi. SİTA. 2021;4(2):160-174. https://izlik.org/JA62LL92AU

Chicago

Türk, Erdem, ve Kutay Oktay. 2021. “Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi”. Sivas Interdisipliner Turizm Araştırmaları Dergisi 4 (2): 160-74. https://izlik.org/JA62LL92AU.

EndNote

Türk E, Oktay K (01 Aralık 2021) Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi. Sivas Interdisipliner Turizm Araştırmaları Dergisi 4 2 160–174.

IEEE

[1]E. Türk ve K. Oktay, “Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi”, SİTA, c. 4, sy 2, ss. 160–174, Ara. 2021, [çevrimiçi]. Erişim adresi: https://izlik.org/JA62LL92AU

ISNAD

Türk, Erdem - Oktay, Kutay. “Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi”. Sivas Interdisipliner Turizm Araştırmaları Dergisi 4/2 (01 Aralık 2021): 160-174. https://izlik.org/JA62LL92AU.

JAMA

1.Türk E, Oktay K. Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi. SİTA. 2021;4:160–174.

MLA

Türk, Erdem, ve Kutay Oktay. “Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi”. Sivas Interdisipliner Turizm Araştırmaları Dergisi, c. 4, sy 2, Aralık 2021, ss. 160-74, https://izlik.org/JA62LL92AU.

Vancouver

1.Erdem Türk, Kutay Oktay. Potansiyel Turist Adaylarının Covid 19 Risk Algısının Temassız (Untact) Turizme Yönelik Davranışsal Niyet Üzerindeki Etkisi. SİTA [Internet]. 01 Aralık 2021;4(2):160-74. Erişim adresi: https://izlik.org/JA62LL92AU